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The ride.


Don't Just Go Somewhere. Be Somewhere.
Last September, I had to be in St. Louis to manage a video shoot for work on the last Friday of the month. It’s only about 300 miles from Chicagoland, or about a five-hour drive, so it didn’t make any sense to fly. I made plans to drive down with the video team Thursday, returning Saturday or Sunday. Wednesday morning, I woke up with a thought… what if I rode my motorcycle down instead? Stupid, right? Crazy. Last-minute and dumb. I mean, I’d never taken the bike anywhere but
Dan Hoeye
Mar 7, 20253 min read


Embrace Your Health. Hug Somebody.
I travel quite a bit for work and always have. I’ve spent a lot of time in airports and one thing I never tire of is seeing people embrace upon departure or arrival. There’s just nothing better. Two souls separating for a trip or coming back together from one seem to experience a primal need to embrace, regardless of the length of the trip. I like to believe it’s human nature. Oh, there’s the occasional wave, and, of course, barely a nod from a cabbie or Uber driver, but the
Dan Hoeye
Feb 8, 20252 min read


Together We Rise
“Alone we can do so little; together we can do so much.” ~ Helen Keller Based on how it’s often portrayed on television, one might think the profession of advertising and marketing to be glamorous and exciting. My experience the last several decades in the job would not support that premise. Don’t get me wrong, there have been more than a few “wow” moments, and it beats digging ditches (for me, at least… you may love digging ditches, in which case I energetically and happil
Dan Hoeye
Jan 11, 20253 min read
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